Building a Cost Effective Keyword List

In both Website promotion and PPC (pay per click) advertising being able to choose the best keywords either paves the way to success, or sinks you like a rock. Many reports have described the methods which people use to search for information.

I’m sure you have heard some where, that when a person begins searching for an item on the internet they start off using a very broad single word. And if you think about it I’m sure you will agree that you use this very same method as well. Slowly adding more descriptive words to each new search until you find what your looking for.

Sure it would be nice if you could foresee what each internet user is searching for and have your site or advertisement pop up on that initial search, yet most experts agree that when a user begins a search they are looking for information more than a precise item.

During this phase of search activity every few purchases are ever made. With this I mind, it only makes sense build a list of keywords phrases instead of words.

And in PPC advertising this is even more true. Single keywords, such as: SEO, Adwords, Dockers, or Corvette can be very expensive. It’s not uncommon for some very popular keywords to range from $3.00 to $19.00 per click, even more in some cases.

This makes finding less popular keywords essential for cost effective advertising. This is why I suggest the SEO software tool IB Promoter, along with the Axandra E-book Successful Advertising with Google Adwords.

There are many secrets to using wildcard symbols to create advertisements in Google’s Adword program that just are not spelled out in the online help files. That along with key ways of thinking to improve your chances of locating keyword phrases that are searched everyday. Some of which, due to their low usage by other advertisers can cost as low as $0.05 per click.

And with the second part of this combo the IB Promoter software you have access to the most unique word database around. The IBP data base has 38 million unique English words in it, and with just a click it is able to build complete keyword phrases using supplemental words. Which can then be tested for keyword relevancy and search engine strength.

Another key tool for locating low cost high volume keywords is the ability of the IBP keyword generator to produce a list of common misspelled words to be use as your keywords.

For the best marketing tools, in my opinion, visit the two following links IB Promoter Software and Successful Advertising with Google Adwords.

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