What You Can Learn About The Visitors To Your Blog

Have you ever wanted to know exactly what people are reading on your blog or where they are from? Would you like to see which links they are visiting on your blog? How much would this information help you to write a better blog, one that more people would visit?

I have been talking about how Web-stat can help people track their pay per click advertising campaigns for a while now, but it can do the same you’re your blog as well…

Finding Low Cost Keywords

Google’s Keyword Tool provides you with a very good method of researching keywords for your PPC advertising. By using this tool you are supplied a list of related words detailing the amount of searches each word receives per month as well as its competition.

Yet how do you find words with high search rates and low competition? …

Are Your Click Through Rates Being Wasted?

How many of your PPC ads actually convert? With a typical online sales conversion rate of around 2%, PPC (pay per click) rates can easily cost more than they generate. Yet, it is still possible to gain value from every visitor, even those who do not make a purchase…

IB Promoter Updated To Version 11.5

It seems the last couple weeks have been rather busy at Axandra. Although they have always amazed me with their support and ability to be on the cutting edge of new developments in the SEO field, it seems that they were working overtime to roll out new versions of their products.

After releasing IBP 11 around the first of June, 2009 the folks at Axandra have not been sitting back taking it easy, and since I rely on them to get me uptodate with all of the tweaks, and changes search engines constantly perform that’s nice to know…

Is Click Fraud Costing You PPC Charges

Sadly but true Click Fraud does happen. Basically there are two forms of click fraud which are clicks performed on PPC adverts (pay per click adverts) with the intent to either drain the budgets of the online advertiser’s campaigns in programs such as Adword or AdCenter, or to gain revenue from marketing sales avenues such as adSense.

Whither it is a competitor clicking your $5.00 advertisement, disgruntled employee, or a Web Publisher just trying to make ends meet, it still cost you money and this is Click Fraud.

And you may not even know it is happening…

Are PPC Advertising Mistakes Costing You?

Advertising on PPC (pay per click) sites such as Adword or adSense can be a very cost effective, if you sit up your campaigns correctly. Yet there are many pitfalls along the way for the inexperienced beginner…