The Rising Cost of PPC Advertising

If you are advertising with Google Adwords, you probably know all to well about the increasing costs of PPC (pay per click). Thanks to intense competition, bidding wars, and click fraud marketing cost for this type of advertising has skyrocketed over the past few years.

In a study by Atlas Institute it was reported that in this type of advertising there is a 40% drop off in clicks between the first and second ad positions and a 87% drop off between the first and tenth position. With these numbers in mind, the battle between advertisers to acquire first position spots is increasingly ferrous, often resulting in bidding wars. As the price increases for the favored keyword only Google wins

Yet there are some things you can do to protect yourself and receive a respectable ROI (return on investment). Through appropriate pricing strategies and other method discussed in the Axandra E-book “Successful Advertising with Google Adwords” these costly bidding wars can easily be avoided.

Another, detrimental problem facing PPC advertisers is Click Spamming or Click Fraud. This problem has been around almost as long as the pay per click search engines. By repeatedly clicking the ad, daily limits are quickly reached and the advertisement is stopped for the day while huge financial losses are incurred.

There are certain words which do attract these forms of attacks, which you should steer clear of. Another weapon you can use to combat assaults of this nature is anti click fraud software.

To read more on these issues and learn how to lower your PPC cost, download your copy of “Successful Advertising with Google Adwords” today.

　　

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