If you have ever received unsolicited advertisements, better know as spam, I’m sure that you are very wary of E-mail marketing. And rightfully so, there is an entire software industry dedicated to the prevention of spam, and I’m sure that in most people’s minds spam rates right up there with telemarketers as some of the most hated forms of contact that there is.
Yet research starting back in 2005 by the “Direct Marketing Association” quoted profits of more than 5700% return on investment for E-mail marketing and those figures have carried forward into today’s recession anxious markets. This point is further reinforced by the CEO of StreamSend, Dan Forootan:
“When times get tough and wallets get tight, customers also sometimes need a little added incentive to buy. Email marketing can be the perfect vehicle to provide that incentive.”
There are, however, some etiquette rules to E-mail marketing which must be followed and an opt-out link is #1.
#2 however is your address building structure, before you can ever start an E-mail marketing campaign you must have a list of Opt-in clients. This is the difference between E-mail marketing and Spam.
Your clients do opt-into the mail you send them, and they are allowed to discontinue the service at any time. Another major point of E-mail marketing is that the information which is sent out is useable information, NOT mere sales pitches.
E-mail marketing, as important as it can be to your business, and as easily as it can be construed as Spam, why risk your reputation for eight dollars a month?
Visit our E-Mail Marketing Center for expert help and guidance.
ENC Hosting Depot, Biker Hosting and design
Filed under: ebusiness | Tagged: ebusiness, Internet advertising, making money, Online business, online marketing, Online store, pay per click, search engine optimization, SEO, software, Website, website design, Website security
What would you recommend are the best things to write about in a newsletter…?
Hello
After spending a little time on your website I would suggest informative articles about your business, interesting things or tips about the software you use for your graphic artwork, you could advertise the opening of new websites you build.
Basically anything that lets people see the expertise your company possess and makes them feel comfortable in doing business with you.
your blog always provide best info keep it on thanks forsharing
Can you provide more information on this?
I’ll be happy to try, what is it you would like to know?
Hello Just thought I would try to get back in touch with you again about your questions. I have set a contact link on my blog if you would like to email me your questions.
Thanks for the interest
Hi, I cant understand how to add your site in my rss reader. Can you Help me, please
Hello; On the left side of my blog under the “Free SEO News” there is a link to Entries RSS If you click that it will take you to the subscribe page.
Thanks for reading.