What You Can Learn About The Visitors To Your Blog

Have you ever wanted to know exactly what people are reading on your blog or where they are from? Would you like to see which links they are visiting on your blog? How much would this information help you to write a better blog, one that more people would visit?

I have been talking about how Web-stat can help people track their pay per click advertising campaigns for a while now, but it can do the same for your blog as well.

Except instead of just writing about how it works I have decided to use actual screen shots of it working on my blog

Site CounterFirst of all this is what your visitors will see, a simple counter. With 174 different styles you are sure to find one that fits the theme of your blog.

Other options for you to use on your blog are the connection counter, the recent visitor map or cumulative map. All four options are easily added. Web-stat supplies east to understand instructions for adding these functions to your blog in seconds.

Recent Visitor MapDisplayed is the Flash version of the Recent Visitor Map.
Cumulative Map

A faster loading Non-Flash version of the Recent Visitor Map is also available.

Above are the options of views which you can display to your visitors, but what’s in it for you? Just what kind of information can you receive?

Below is a small screen shot of my actual stats displaying two of my most recent visitors. As you can see one visitor is new to my blog while the other is a returning guess. With the use of Web-stat I know the date and time each visit occurred.

In the next field of stats I am informed of the entry page of each visit, whether the visitor came straight to my blog page or if came to one of my posts instead.

Web Site Stats

Also I can see at first glance that the latest visitor had only visited 1 page when this screen shot was taken while the previous visitor visited 4 pages.

The next field “Visitor Location & IP” can be very useful. Each visitor’s Country, City, and State or Region is detected including their zip code. Also their IP address and internet provider is recorded.

With these facts Web-stat can be enabled to use their Geo-Targeting feature. This option can be setup to allow different versions of your pages to be displayed according to the viewer’s location. This feature can also be used to block traffic from locations which are sending you spam.

The remaining fields of this stat view advises you of the visitor’s operating system, the browser they are using and their color settings.

List of page view StatsThen By hovering your mouse over the Page Visits Field a popup is displayed which lists the pages which were visited. If this visitor had clicked on one of the links on my blog I could also see  his path away from my site.

By clicking the Page Visits Field I am able to view how much time my visitor spent on each page of his visit.

Time on page stats

All of the Stat views above are streaming live view stats and there are many more views which are recorded for your viewing. Cumulative reports such as:

• Visitor’s country of origin
• Visitor’s region/state of origin
• Visitor’s city of origin
• Geographical location of last 1000 visitors
• Total visits per day
• Repeat visits per day
• First time visits per day
• Total visits per day (since creation)
• Page views per day
• Page views per day (since creation)
• Page views per visit per day
• Site bounce rate per day
• Total visits per month
• Repeat visits per month
• First-time visits per month
• Page views per month
• Page views per visit per month
• Site bounce rate per month
• Total visits per week
• Repeat visits per week
• First-time visits per week
• Page views per week
• Page views per visit per week
• Site bounce rate per week
• Visits per day of the week
• Visits per hour of the day
• Page views and duration of stay
• Average click-paths
• Entry pages
• Exit pages
• Conversion and R.O.I. analysis
• Visitors browsers
• Visitors operating systems
• Visitors screen color settings

And if you are running your Blog from your own servers Web-stat can be configured to Watch Dog your servers downtime sending you reports such as:

• Average downtime per day
• Average connect time per day
• average downtime per month
• Average connect time per month
• Average downtime per hour
• Average connect time per hour
• Average downtime per day of the week
• Average connect time per day of the week
• Watchdog events log

Yet another neat service Web-stat provides it’s customers is notivcation by email and text message if your server goes down.

The great thing about this service provider is that they provide a free 30 day trial so you can see for yourself how good their service really is. Then with service plans ranging from $5.00 per month to $9.50 per month they can’t be beat.

If you would like to check them out for yourself Click this Link to Their Free Trial Signup Page.

ENC Hosting Depot, Website design and hosting solutions
 

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Finding Low Cost Keywords

Google’s Keyword Tool provides you with a very good method of researching keywords for your PPC advertising. By using this tool you are supplied a list of related words detailing the amount of searches each word receives per month as well as its competition.

Yet how do you find words with high search rates and low competition? For the most part you can be certain that if a keyword for your product comes to mind easily for you, the competition for that keyword will be high.

Finding low cost keywords with high search volumes requires a good deal of research. A good starting point for that research is synonyms. Almost every word has another word which means the same thing. By using a thesaurus such as the ones found in most word processing programs you will be able to plug many unthought-of words into Google’s Keyword Tool.

Another technique for finding new keywords is to use regional expressions, e.g. pop, or soft drink instead of soda… Acronyms may also be a very good source for low cost keywords.

In one of my earlier blogs “Are PPC Advertising Mistakes Costing You?”  I began by pointing out a few of the mistakes newbie PPC advertisers make. A huge mistake that a vast amount of marketers make is to use words describing the product they are trying to sell.

When someone searches the web they are looking for s solution to a problem. Often typing search phrases, without knowing the correct terminology. Try asking yourself questions about solutions to the problems your product addresses. Visit auction sites such as eBay to read advertisement listings, You may find there is a world of keywords you have never thought of/

Still another idea is to add supplemental words to your existing terms to form low cost keywords. IBP’s E-book “Successful Advertising with Google Adwords” offers an extensive list of supplemental words as well as many more tricks which can help you find cost effective terms for your PPC advertising.

 

ENC Hosting Depot, Website Design and hosting solutions

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Are Your Click Through Rates Being Wasted?

How many of your PPC ads actually convert? With a typical online sales conversion rate of around 2%, PPC (pay per click) rates can easily cost more than they generate. Yet, it is still possible to gain value from every visitor, even those who do not make a purchase.

As I have mentioned before in my blog “Are PPC Advertising Mistakes Costing You?” when using PPC to market affiliate sales, it’s in the marketer’s best interest to build their own landing page. In the earlier blog I pointed out how most websites are far to busy to be considered good landing pages, with way too many links and options. Often visitors simply leave with out making a purchase.

Still there is another huge advantage to landing PPC customers on your own page. Since it is typical for 98% of online shoppers to scan over an advertisement and then leave, by directing them to your landing page you have the opportunity to entice them into signing up for your newsletter.

While these low percentages of conversion rates are universal in online sales, with PPC advertising the problem is compounded. Since those adverts are only shown periodically. This is why acquiring the contact information of your visitors is so important, By staying in contact with possible customers, if handled correctly; you will build trust and future sales.

 Now there are some tricks to persuading visitors into giving out their email addresses. Let’s face it nobody likes spam and people are very skeptical when being ask for their personal information. I for one, have a separate Yahoo.com address I regularly give out if I want to see what someone has to say, but suspect the possibility of spam. The way I see it, is if I like what they have to say I can always give them my regular address later.

A common practice for opt in email magnets is to offer something of value for signing up. Such as a free e-book or short course delivered by e-mails. I’m sure, if you are reading this, you have seen this tactic used, and if you decide to try this yourself to build your own list, it is imperative that you assign a value to the free gift. Never assume that your readers will understand how great of a deal it is that you are offering.

 Also a huge mistake some marketers make is asking for too much information. Keep it simple, A first name and email address is all you need at this point. Later if you want more details for campaign reasons merely add a survey to your newsletter.

The next important factor in setting up your own “opt in” magnet is its placement. There is a large number of landing page entrepreneurs which incorporate popup magnets which a visitor has to sign up or dismiss before reading the article. Personally I’m not a fan of this; to me it screams Spam To Follow.

Marketing research has proven that the first few paragraphs of a page are normally read very thoroughly. With this in mind the upper right hand corner of a page is the leading position for a sign up magnet. Still as visitors first arrive on a new page, very often this position is ignored as they read through the article. For this reason it is always wise to add a second signup box at the bottom of the page as well.

 When setting up an email marketing campaign the most important aspect of the venture is choosing your marketing service. Do not jeopardize having your business black listed by choosing the wrong service! Spam is a serious problem which can lead to having websites and IP addresses banned.

There are some free services out there but be advised:

  • Free services won’t allow your users to “opt-in” or “opt-out” automatically.

 

  •  With free services, you can’t personalize your e-mail newsletters, unless you send them one at a time.

 

  • With free services, you can’t really track the effectiveness of your e-mail campaigns.

 

  • With some free services, you’ll encounter strict limits on how many e-mails you can send out in a given period.

 

  • With free services, you’re managing your e-mail lists the hard way.

In short with free email marketing you appear to be spam.

 When choosing an email marketing service note their “opt in” and “opt out” procedures. Are they automated so that your precipitants can easily choose to receive your emails or stop them at any time? Investigate the email templates available to you. Can you test your emails before they are sent out? Can you personalize your emails by addressing your subscribers by their name? What types of statistics can they provide you with about the emails you send out? And finally what are the limitation on growth should you require vast amounts of mail outs?

Two email marketing services I suggest are Express Email Marketing and Aweber both companies offer excellent packages and service for a reasonable price.

In closing there is a question which always comes up when discussing email marketing. ”What should I write about?” If you are planning to market affiliate sales, you have nothing to worry about. The company you are promoting most likely has a newsletter or blog of their own which they are more than likely happy for you to promote. Resending their feeds will encourage trust from your subscribers and reinforce you as an expert. Just remember to leave the bylines intact and you will be fine.

If you are marketing your personal business give tips about your industry, read press releases in your field and convey your opinions about the advances happening in your trade. Give insider short cuts you have found for the software you use everyday.

What ever you decide to write about, just remember to write about it on a regular basis!

 

 ENC Hosting Depot, Biker website design and hosting.
 

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IB Promoter Updated To Version 11.5

It seems the last couple weeks have been rather busy at Axandra. Although they have always amazed me with their support and ability to be on the cutting edge of new developments in the SEO field, it seems that they were working overtime to roll out new versions of their products.

After releasing IBP 11 around the first of June, 2009 the folks at Axandra have not been sitting back taking it easy, and since I rely on them to get me uptodate with all of the tweaks, and changes search engines constantly perform that’s nice to know.

Remember when Bing was unveiled? The very next day I received an update form IBP which actually moved one of my websites up a notch over its position for the old MSN search engine.

By Mid June version 11.0.2 was rolled out with numerous search engine updates along with improvements to the keyword manager. Then by mid July a Beta version 11.5 was released to software members for in the field testing.

While some problems did arise during the beta test period, the expert staff at Axandra quickly negotiated them and the final release of IBP 11.5 rolled out two weeks later on July 30th, 2009.

Two noteworthy features of the improved 11.5 is the addition of the Google Adword tool in many languages, and the display of page rank for websites in the link manager.

IBPalready had the most complete keyword manager on the market with its exclusive use of keywordIndex.com, a database of 38 million unique English and 20 million German keywords available only at IBP at the present time. The combination of this database and the Google Adword tool gives software owners a clear advantage when searching for low cost PPC keywords.

While the addition of having page rankings displayed for sites in the search results for link partners is a tremendous help when using the link manager.

Although I am sure there are some other fine SEO software programs on the market, IB Promoter has far exceeded my expectations when I first bought the program. Whither you are trying to improve your website rank or wanting to optimize a new landing page like I discussed in my blog Are PPC Advertising Mistakes Costing You?”.

I strongely suggest you click this link and purchase your own copy of IB Promoter.

 

 ENC Hosting Depot, Biker website design and hosting.

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Is Click Fraud Costing You PPC Charges

Sadly but true Click Fraud does happen. Basically there are two forms of click fraud which are clicks performed on PPC adverts (pay per click adverts) with the intent to either drain the budgets of the online advertiser’s campaigns in programs such as Adword or AdCenter, or to gain revenue from marketing sales avenues such as adSense.

 Whither it is a competitor clicking your $5.00 advertisement, disgruntled employee, or a Web Publisher just trying to make ends meet, it still cost you money and this is Click Fraud.

 And you may not even know it is happening. ClickForensics reported an 12.7% overall industry average for the second quarter of 2009, down 1% from the first quarter yet Google reported a 2% drop in paid clicks over the same period.

 So how do you protect yourself from click fraud? Well there is not a 100% effective method to prevent click fraud, but the first step is to acknowledge the problem and to take steps towards identifying the source.

 Once you have acquired records of the offending IP addresses from a third party data collection agency approaching your PPC Company becomes much easier. These companies do realize the problem is there and although refunds are on a case by case basis, with the proper data in hand refunds become much more possible.   

 This is where a service provider such as Web-stat comes in. As I mentioned in my earlier blog, “Are PPC Advertising Mistakes Costing You?”, Web-stat can provide you with complete statistics about the visitors to your site.

 By adding a few simple lines of code (which Web-stat provides) into your website you are able to monitor the IP address and domain name of each visitor. The country, state, and city were each visitor is located. Who reffered them to your website and what keywords they used to find you. The enterance page and path through your website for each visitor. You are able to see instantly if this is their first visit or if they are a returning guest. You will be able to view each visitor’s operating system, the browser they are using, their screen resolution, and size. As well as any conversions performed during the visit.

 Then there is the watchdog service they provide. Should your website happen to go down Web-stat notifies you by email and text message, allowing you to pause any PPC adverts saving you wasted clicks.

 If you are interested in trying out this service feel free to sign up for their 30 day free trial. This is a full version trial for 30 days and they do not require a credit card to sign up like some companies do. Visit Web-stat.com to sign up.

 

ENC Hosting Depot, Biker hosting and webdesign

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Are PPC Advertising Mistakes Costing You?

Advertising on PPC (pay per click) sites such as Adword or adSense can be a very cost effective, if you sit up your campaigns correctly. Yet there are many pitfalls along the way for the inexperienced beginner.

As more and more people turn to these forms of advertising to run affiliate programs, or just to acquire traffic to their own websites, the mistakes of these experimental marketers succeed in only lining the pockets of PPC providers.

This is why it is imperative that any would be marketer thoroughly research the secrets behind successful PPC Pros. Such things as choosing the right landing pages, how to uncover the correct keywords for campaigns, learning how to write adverts not only to catch the customers eye, but also to lower cost. I will be covering many of these secrets in this blog, still there are way too many to discuss here in a single article.

One of the biggest mistakes almost every new Marketer makes is giving customers too many choices. Throughout our lives we have been programmed to believe that variety and multiple choices are important to the consumer. While this is very true in your local department store, it just isn’t the same in online commerce.

Normally once an online shopper decides to buy they know the exact product or at least the features of the product they want. Usually by the time they are ready to make a purchase, all of their research has been completed.

So what happens? You have a customer searching for the best price on a J-45 Gibson Acoustic Guitar. While searching the internet your advert shows up and catches his eye. Yet when he clicks on the PPC advertisement you send him to a page listing 20 different models of guitars or worst the home page.

At this point it is very easy for your would be customer to hit the back button. Sure what he was looking for was in there, and you very well could have had the best price around. But sadly he will never see it, by clicking the back button he has already moved on and you get to pay for the click.

In another scenario, a customer clicks on your ad and visits your landing page, here again without choosing the best landing page for your advert; the customer looks around for a bit. Your site does have some great prices and the selection is impressive, but by offering so many choices no one item stands out. There is not an insensitive to purchase model J-200 or any other model.

Often when faced with too many choices internet shoppers will make a mental note of your site and prom ice themselves to return. Unfortunately with millions of websites on the web few ever do.

In PPC advertising the landing page which you direct a customer to should have as few choices as possible. It is not unheard of to build your own landing page in affiliate marketing. An advertising webpage, without any navigation or distractions, which has but one sole objective, to sell a single product.

Such pages should be built with the goal of persuading a purchase in the first few short paragraphs. Research has shown that when investigating or shopping online most people read a webpage from top to bottom in an “F” pattern. Thoroughly reading the first few paragraphs, and then scanning down the left side a distance before reading again. Followed up by scanning the remainder of the article.

When building your own landing page you should 2 or more links to the actual product page with your affiliate id, and the first link should always be before the fold. (This is to say that the link should be present without having to scroll down.)

Another must for your landing pages is some sort of analytics to track your visitors. An excellent program which I suggest is Web-stat. With this service you receive live up to the minute statistics on your visitors and you are able to set up the analytics to provide you with the information on which link your customer uses to leave your page.

They offer a 30 day Free trial of this service without any limitations. To read more about this amazing service click here.

An added benefit to using a paid analytic service which provides you with details of the IP addresses of visitors which frequent your page is the prevention of click fraud. Click Fraud occurs when your PPC advert is repeatedly clicked by the same person in an effort to drive up your cost or run you out of the market.

Also by optimizing your own landing page for search engines you can acquire free traffic, which you can then direct to the product line of your affiliate program. A couple of excellent SEO software programs are IB Promoter and WebCEO.

Although these are just a few pointers on building a mistake free ad campaign, in the future I hope to bring you many more. If you have any questions feel free to contact me by using the “Contact ENC Hosting Blog” link on my blog page.

ENC Hosting Depot, Biker hosting and Website design 

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The Importance of Social Network Linking in SEO

It has often been reported that Social Network book marking and links are one of the first characteristics which search engine algorithms consider when rewarding high rankings. Yet this is not really true, although it is an important factor social networking is far below the essentials a website must have to enjoy a first page ranking.
It does seem that search engines do pay close attention to these communities, after all these networks can be a vital indicator of a website’s popularity, still they do not appear to completely trust social networking.

This could be in part due to some black hat techniques, where multiple accounts have been setup to enhance a website’s façade.

At any rate, within the 166 variables which influence the standing of a site’s ranking, social networking appears to be slightly above middle of the pack at this time. This is not to say that social networking should be abandoned. As algorithms are tweaked and improved, the significance of these communities could very well become a major player in search result placements.

Should a formula be devised to weed out the multiple accounts and black hat methods Social Networking could be used to accurately define the geographical reputation of any given page.

Also through trending search engines would be able use this market to predict the rise and fall of web presence over time.

To get a better handle on the status of your website order and download IB Promoter.

 

ENC Hosting Depot, Biker hosting and website design
 

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